What is Schema Markup and what is its impact on SEO | Schema markup benefits | Role of schema in SEO

Technical SEO is such a data structure that helps search engines to understand the website very easily. Schema Markup is also a part of Technical SEO which defines the category of your website. There are many types of Schema markups, you should choose the right Schema according to your website.

It has been found from research that the websites in which Schema Markup is used. There is a great impact on the ranking and CTR of those websites.

In this article of mine, what is Schema Markup, and what is its impact on SEO, Role of schema in SEO, Schema markup benefits, What is schema markup in SEO, schema markup tool, schema markup generator, etc. Apart from this, it has also been told how many types of Schema Markup are there.

If you want to add Schema Markup to your website, then in this article I have given complete information about how to add Schema Markup to your website. So this article is going to be very helpful for you.

If you read this article by understanding it well, then you will easily understand Schema Markup and will be able to add it to your website as well.

What is Schema

Schema is used to give some extra information to the search engine. Schema is microdata with the help of which the search engine can be easily explained about the website. Therefore it is necessary to add Schema to the website.

In other words, the website has 2 forms, the first is the visual form and the second is the HTML form, which is the visual form, which is for us humans, which we study. But the HTML form is made up of complete coding which is read by the bots of the search engine.

Due to coding, search engine bots do not understand some important information well, due to which the ranking of your website has a bad effect.

That is why Schema is added to the website so that the search engines can easily know the necessary information about the website.

If you want, you can add only one schema to your entire website or if you want, you can also add schema to a single article. Now you must have understood what is Schema Markup. Let me now tell you what is the importance of Schema in SEO.

Impact of Schema on SEO

Schema has a lot of impact on SEO, if you have known Schema kya hai well, then you must have understood how important Schema Markup is for SEO. If you don’t know, don’t worry, let me tell you.

We do On-Page, Off Page and Technical SEO to get our website ranked high on Search Engines. So that our website can get ahead of the competitors by performing better on the search engine.

Many people also know Schema as Rich Snippet. You can increase the traffic on your website by adding Schema to your website, which leads to Ranking Improvement of the website and also increases CTR.

Now you must have come to know what is Schema Markup and what is its impact on SEO, so now I will tell you the types of Schema.

Types of Schema

Now that you know what a Schema is, you should also know its types. Although there are many types of Schema, here I will tell you some of its types.

When you add Schema to your website, then add Schema according to your website. These types of the schema are as follows-

1: Person Schema

Person Schema is such a schema that presents the necessary information about a famous person separately in front of you. Due to which you do not need to click on any website.

If you do a name search on the Internet such as Narendra Modi, then some important information about Narendra Modi will come in front of you without visiting any website. Like their full name, Death of Birth, Height, Net Worth, Children, Education, etc.

If you write articles or give information about such famous people, then you must definitely add Person Schema. Due to which the chances of getting Traffic Increased on your website can increase.

2: Product Schema 

When you have come to know what is Schema then you should also know Product Schema because it is also a part of Schema Markup.

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You already know that day by day people are becoming dependent on online shopping. If you have an online shopping website then you can add Product Schema to your website.

By adding Product Schema, some extra information about that product also starts being presented in the search result. Like if you search for any product on the internet, then you will get some extra information about the product without visiting the website.

It looks very attractive to see this website, due to which Traffic Increase starts and the chances of selling that product increase.

3: Review Schema

Review Schema is also a variant of this Schema Markup in Hindi. If you do Review Based Post on your website, then you can add a Review Schema to your website.

Because nowadays people read their reviews before using or buying anything. Due to which they do not have to work hard, only after reading some reviews, they can easily decide to buy or use that thing. This saves their time and labor.

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For example, if a person wants to purchase hosting from Hostinger and he searches on the Internet Hostinger Review, then he will see some extra information in the search result without clicking on any website as you can see in the image above.

In this way, you can easily increase the traffic on your website by adding Review Schema to your review website, which will also improve the ranking of the website.

5: Video Schema

Video Schema is also a part of Schema Markup Type. If you add videos to your website, then you should add Video Schema to your website. So that it can be easy for the search engine to understand the videos present on your website and they can easily crawl and index those videos.

Only after this process, the search engine starts showing the videos present on your website in the search result according to the searches done by the people.

For example, when a person searches on the search engine how to make a website, then some videos related to it are also seen in the search result. In this way, you can increase the traffic on the website by adding Video Schema to your website.

5: Article Schema

You must have come to know very well what is Schema Markup, so now I will tell you about Article Schema Markup. Article Schema is also a type of Schema Markup.

Article Schema can also be called Normal Schema because there is not much extra information in the search result. All articles appear normal in the search result.

For example, if a person searches on the search engine what is Pillar Post, then in the search result he will see all the results as normal. As you can see in the image above.

6: News Schema

News Schema is also a type of Schema Markup in Hindi. Because of News Schema, Google’s bots easily include your news articles in Google News.

For example, if a person searches SEO News on a search engine, then the search result comes in front of that person in which Top Stories are shown. In these top stories, the search engine shows the news of those websites which add the news schema to their website.

If you have a news website, then you can also bring good traffic to your website by adding News Schema to your website, which increases the chances of your website ranking and CTR Improvement.

7: Recipe Schema

When you have understood well what is Schema Markup, then you must be understanding its different types as well. Let me now tell you about Recipe Schema which is the next type of Schema Markup.

If you have a recipe website then you should add Recipe Schema to your website. Because Recipe Schema starts showing your Recipe Website Pages as Rich Snippet.

When a person searches Burger Recipe on Search Engine, then some search results come in front of him. Websites, where Recipe Schema is added, have some Extra Information Show.

Like- Star Rating, Votes, Time, etc. Due to this, they become more attractive and visitors prefer to visit such websites first.

8: Local Business Schema

If you have already read about Local SEO and have come to know well what is Schema Markup. So you can understand Local Business Schema very easily. This is also a variant of Schema markup, let me tell you.

If you have a local business, then first of all you have to create a website and buy good hosting. After this, you have to add your website to the online directory. There are many online directories like- Google My Business, Yahoo, Bing Places, Yelp, etc. Along with this, you add Local Business Schema to your website.

Due to which it is easy for the search engines to understand your local business very well. After this, when online local searches are done by people around your local business. Then people are given information about your local business by the search engine.

If you don’t understand then let me give you an example here. Like you have a Coffee Shop and if people around your local business search on Search Engine. If Coffee Shop Near Me then Search Engine will show them nearby Coffee Shop in the result.

In which the name, address, time of opening of the shop, rating, etc. information of your coffee shop will also be shown. Now you must have understood the Local Business Schema very well.

9: Software Application Schema

Software Application Schema is a schema that explains any software or application to the search engine. Due to which the search engine shows people some important information separately without clicking on any website when they search for any software or application.

If you have a Software Application Website then you can add Software Application Schema. For example, if you search any software or application on a search engine, then you will get separate information about it without visiting any website. As you can see in the image above.

10: Movie Schema

Everyone likes to watch movies, but do you know what is Movie Schema, so let me tell you. Movies Schema is also included in the types of Schema Markup.

If you have a movie website then you must definitely add Movie Schema to your website. So that it can be easy for the search engine to understand and it can give correct and some extra information to the Internet users. So that there is a traffic increase on your website and the ranking of your website on the search engine can be boosted.

Here I will explain to you through an example. If the name of a movie is searched on the search engine, then Google shows you the information related to it separately without clicking on any website. Like- Release Date, Director, Budget, Production Companies, Cast, Social Media profiles, etc.

How to Add Schema Markup to Your Website

By reading this article, you know what is Schema Markup and what are its types. But do you know how Schema Markup is added to the website?

If you do not know how to add Schema to the website, then let me tell you. To add Schema Markup to the website, you can install Rank Math or Yoast Plugin in your WordPress website. Using these, you can add Schema to your website very easily.

Conclusion: What is Schema

As you have read this article till now, what is Schema Markup and what are its types. Apart from this, how Schema is added to the website, I have also told you in this article.

But if you do not know whether the website has Schema Add or not, then you can use the Structured Data Testing Tool. For this, you go to the Structured Data Testing Tool on Search Engine and search the URL of your website there. With this, all the details will come in front of you so that you can know whether Schema is added to your website or not.

I hope you liked this article. If you found this article helpful, then you must share it with needy people. If you do not understand anything about this article, then you can also comment.

FAQ: What is Schema

When I was researching on the Internet what is Schema Markup, I saw that there are many questions and problems from people related to it. Out of which I have given answers to some important questions in this article which are as follows –